About us

We are passionate about shoes.

Our mission is to bring high-quality healthy shoes to more children at an affordable price.  We do that by creating innovation and technology that reduce waste and inefficiencies.

We aim to work with manufacturers from around the globe which produce premium quality shoes for children in a sustainable and ethical way. 

We believe that every product that we sell should make a positive impact in communities where it is made and in the communities where it is used.

Founded in 2o2o. Based in London.